It is a question likely to be answered somewhat differently by each practitioner and each client. The purpose of financial planning is to help individuals and families achieve their life goals through proper management of their finances by maximising and minimising investment returns and risk respectively.
In the GrayIssue no. 158, Jeanette Marais asks: "Are your investment goals, products and expectations suitably aligned?". Read Jeanette's commentary here
While passive financial planning is a strategy, we believe that we can achieve better financial outcomes by using an active approach. We rely on a consistent and disciplined Six Steps in the Financial Planning Process that drives the Silke Integrated Wealthcare Advice process. The Certified Financial Planner Board of Standards defines financial planning as a six-step process that allows individuals and families to determine whether and how they can meet their life goals through the proper management of financial resources.
Our integrated wealthcare approach is based on your personal priorities and aspirations. This process is designed to give you a clear course of action for pursuing your goals that span various time horizons and life stages to empower you to do extraordinary things with your wealth, both now and in the future.
Regards,

Shane Thom, CFP® GTP(SA)™ Managing Partner: Integrated Wealthcare Advisor |